Top 5 OneSignal Alternatives for 2024: Best Web Push Notifications

Push notifications have become a game-changer for businesses looking to engage their audience effectively. While OneSignal has been a popular choice, the market now offers exciting alternatives that cater to diverse needs.

Marketers and developers should look into the best alternatives to OneSignal. These platforms provide unique features, better pricing, and improved functionality that can change your notification strategy.

In this article, we’ll jump into the top 5 OneSignal alternatives that are trending in 2024. We will discuss their key features, pricing, and how they compare to OneSignal, to help you choose the best option for your business.

Key Takeaways

• HeyPusher is the best alternative to OneSignal in 2024, providing extensive platform support and budget-friendly pricing.
• Pushwoosh offers advanced segmentation and targeting, ideal for complex marketing and larger businesses.
• Push Engage is notable for its easy-to-use interface and strong A/B testing features to improve push notification campaigns.
• SendPulse provides a multi-channel marketing method that combines push notifications, email, SMS, and chatbots for effective communication strategies.
• IZooto offers web and app push notifications with advanced segmentation and easy integration with popular CMS platforms like WordPress.

1. HeyPusher: Overall Best OneSignal Alternative

HeyPusher is the best alternative to OneSignal in 2024, providing a complete web push notification service for various platforms and user requirements.

Pros & Cons

Pros:

• Wide platform compatibility (PWA, WordPress, Shopify, Ghost, Joomla, PrestaShop, Drupal, Magento)
• Affordable pricing with a free plan option
• Simple setup process
• Personalized push notifications
• Effective user engagement tools

Cons:

• Limited advanced features compared to some enterprise-level solutions.

HeyPusher offers a simple and effective push notification service, comparable to OneSignal. It’s compatible with platforms like WordPress, making it a great option for businesses wanting to improve web push notifications. Its personalized notifications help in targeting messages, which can boost user engagement and conversion rates.

HeyPusher has an appealing pricing model, with free plan to $27 for the premium plan. This makes it suitable for all businesses, from small startups to larger companies. The free plan lets users try the service before choosing a paid plan, helping them assess its usefulness for their needs. The best thing is the free plan is enough for a lots of users.

Users appreciate HeyPusher for its easy setup that doesn’t need much technical skill. This simplicity, along with its strong features, makes HeyPusher a tough competitor in the push notification market, often seen as a better choice than OneSignal.

2. Pushwoosh

Pushwoosh is a strong alternative to OneSignal, offering many features for businesses that need advanced push notifications. It supports both mobile and web apps, making it a complete solution for multichannel marketing campaigns.

Pros & Cons

Pros:

• Advanced segmentation and targeting options
• Real-time analytics and A/B testing
• Support for multiple platforms (iOS, Android, web)
• Rich media push notifications
• Automated marketing workflows

• Steeper learning curve compared to simpler alternatives like HeyPusher
• Higher pricing tiers for advanced features
• Limited free plan options

Pushwoosh offers a more sophisticated set of tools compared to some OneSignal alternatives, making it suitable for businesses with complex marketing needs. While it may not be as user-friendly as HeyPusher for WordPress users, its advanced features make it a strong contender for larger enterprises or those requiring detailed campaign management.

Also Read: Browser Push Notifications: A Rising Marketing Tool for 2024

3. Push Engage: All in-one Push Notifications

Push Engage is a complete push notification solution that offers a strong alternative to OneSignal in 2024. It serves businesses of all sizes and provides many features to boost user engagement and increase conversions.

Pros & Cons

Pros:

• User-friendly interface with intuitive dashboard
• Advanced segmentation and targeting options
• A/B testing capabilities for optimizing campaigns
• Real-time analytics and reporting
• Supports multiple browsers and devices
• Integration with popular e-commerce platforms

Cons:

• Pricing may be higher compared to some competitors
• Limited customization options for smaller businesses
• Learning curve for advanced features

Push Engage offers a powerful set of tools for businesses looking to leverage push notifications effectively. Its advanced segmentation capabilities allow for highly targeted campaigns, ensuring that messages reach the right audience at the right time. The platform’s A/B testing feature enables marketers to refine their strategies and improve engagement rates.

One of Push Engage’s standout features is its compatibility with various content management systems, including WordPress. This makes it an excellent choice for businesses already using WordPress for their websites, as integration is seamless and straightforward.

While Push Engage may have a slightly higher price point than some alternatives, its comprehensive feature set and user-friendly interface make it a valuable investment for businesses serious about maximizing their push notification strategy. The platform’s real-time analytics provide invaluable insights into campaign performance, allowing for data-driven decision-making and continuous improvement.

4. SendPulse: Multi-Channel Marketing Automation Tool

SendPulse offers a comprehensive marketing automation platform that includes push notifications, email marketing, SMS, and chatbots. It’s a versatile alternative to OneSignal for businesses seeking an all-in-one solution.

Pros & Cons

Pros:

• Multi-channel marketing capabilities
• User-friendly interface with drag-and-drop functionality
• Advanced segmentation and personalization options
• A/B testing for optimizing campaigns
• Affordable pricing plans for small to medium-sized businesses

• Push notification features may not be as extensive as dedicated push providers
• Learning curve for utilizing all available channels effectively
• Limited integration options compared to some competitors

SendPulse’s multi-channel approach sets it apart from other OneSignal alternatives. While it may not offer the depth of push notification features found in specialized platforms like HeyPusher, its broader marketing toolkit provides value for businesses looking to consolidate their communication strategies. The platform’s user-friendly interface and affordable pricing make it an attractive option for those transitioning from WordPress-specific solutions to a more comprehensive marketing automation tool.

5. IZooto: All in one Web & App Push Notifications

IZooto is a robust OneSignal alternative that specializes in web and app push notifications. It offers a comprehensive solution for businesses looking to engage their audience through personalized and targeted messaging.

Pros & Cons

Pros:

• User-friendly interface suitable for beginners and experts alike
• Advanced segmentation and targeting options
• Real-time analytics and reporting
• Supports both web and mobile app push notifications
• Integration with popular CMS platforms, including WordPress
• A/B testing capabilities for optimizing notification performance

Cons:

• Limited free plan compared to some competitors
• Pricing can be higher for larger audience sizes
• Some advanced features are only available in higher-tier plans

IZooto stands out among OneSignal alternatives with its focus on delivering a seamless push notification experience across web and mobile platforms. Its intuitive dashboard makes it easy for marketers to create, schedule, and manage push campaigns without extensive technical knowledge.

For WordPress users seeking the best push notifications solution, IZooto offers a dedicated plugin that simplifies integration and management. This feature puts it on par with specialized WordPress push notification tools like HeyPusher, making it a versatile choice for website owners using the popular CMS.

IZooto’s advanced segmentation capabilities allow businesses to target users based on behavior, preferences, and demographics. This level of personalization helps improve engagement rates and conversions, a crucial factor for e-commerce sites and content publishers alike.

The platform’s real-time analytics provide valuable insights into campaign performance, enabling marketers to make data-driven decisions and refine their strategies. With features like A/B testing, users can experiment with different message formats, timing, and content to optimize their push notification campaigns.

While IZooto’s pricing may be higher than some competitors for larger audience sizes, its comprehensive feature set and ease of use often justify the investment for businesses serious about leveraging push notifications as part of their marketing strategy.

Also Read: Why News Publishers Should Use Push Notifications?

Conclusion: Selecting Best OneSignal Alternative

Choosing the best OneSignal alternative depends on your business needs. Each platform has different features for push notification marketing. They offer user-friendly designs and advanced segmentation options to improve customer engagement. By assessing features, pricing, and integration, businesses can find the right tool for their marketing strategy. The right choice will help companies send targeted messages, increasing user engagement and conversions in 2024 and beyond.